Last night (Oct 17) at Gartner ITxpo, a graffiti artist tagged our corporate sign (with our permission!).
The opportunity to signal to 15,000 CIOs and other industry insiders that a change is coming was too good to resist.
This marks the first foreshadowing of big changes coming to LANDESK and our brands in early 2017.
In the timeless classic Romeo and Juliet, Shakespeare wrote, “What’s in a name?”
This famous line implies that names are simply labels that don’t really matter. After all, Juliet posits, “A rose by any other name would smell as sweet.”
It’s a nice sentiment, but perhaps (like Juliet) a bit naïve.
If a rose were called skunk weed, you would expect a very different experience when you smelled it. And as Romeo and Juliet’s tragic tale demonstrates, names can unite or divide us.
So what does this have to do with LANDESK?
We’re changing our name in 2017.
LANDESK is a strong, stable and well-respected company in the IT industry. Our technologies are known for just working. This means being reliable, easy to integrate and use alongside other IT systems, and giving IT the ability to get the job done—whatever that job is—particularly when it comes to operational IT and remote enterprise systems management.
Add to that the fact that our staff is known for being friendly, willing to listen, and quick to act to make our customers’ lives easier, and we’ve got ourselves a great name and an equally great brand reputation.
So if the name is so great, why would we want to mess with it?
We wouldn’t, except that…
The name LANDESK is so strongly associated with systems management that it is becoming increasingly more difficult to remind the IT industry that we do much, much more.
In recent years, we’ve continued to organically develop and enhance our technology, extending and integrating it in the directions of unified endpoint management (the management of traditional and mobile devices from a single platform) and endpoint security configuration management.
In addition, we’ve acquired several companies that have significantly expanded our focus to include IT disciplines such as:
- IT service management (TouchPaper)
- IT asset management (Managed Planet)
- Patch management (Shavlik)
- Enterprise-class, ruggedized mobile device management and application streaming (Wavelink and Naurtech)
- Mobile email security (LetMobile)
- Business value dashboards and reporting for IT (Xtraction)
- User environment management for physical and virtual devices, as well as application management and privilege management (AppSense)
They’ll all change too. All these companies will have only one name in 2017.
These changes come in conjunction with a rapidly expanding partner program, and in advance of other anticipated acquisitions as we further execute on our company vision and strategy. All of which makes LANDESK—a brand that is still almost exclusively known for systems management—simply not big enough to convey all we offer and our vision for the future.
Over the next several months, you will start to notice changes in LANDESK and the brands we’ve acquired. We are evolving. Refining our focus. Transforming in ways we never have before. And we want to bring our customers with us, continuing to help you along your organization’s journey to IT maturity.
We will still be the great company you’ve come to know and trust. We will continue to develop and maintain the world-class IT solutions relied upon by organizations across the globe. But we will be coming together in new ways, under a new company name, and with a new focus.
These are exciting times for LANDESK and our brands. Stay tuned!
Also, be sure to check out our blog post where we show a time lapse video of our booth getting tagged by a graffiti artist at Gartner ITxpo! (The opportunity to signal to 15,000 CIOs and other industry insiders that a change is coming was too good to resist.)