As part of the Arrow “Virtualisation & Storage Forum”, LANDESK attended CeBIT 2014. Holger Höft, LANDESK Region Central Sales Director, believed that this event was the ideal platform for LANDESK to show presence in the marketplace and have the opportunity to increase awareness of our user oriented IT offering.
CeBIT markets itself as the world’s most important platform for innovation and business in the IT industry. This year it attracted a total of 210,000 visitors. According to the exhibitors, the fair drove around 25 billion euros in IT investment this year – 25% more than last year.
Contributing to the success was a new hall concept and tailor made “C-Level Programs” for decision makers along with a Global Conference which had 140 speakers across 70 lectures, including IT icons such as Steve Wozniak and Jimmy Wales. CeBIT was definitely looking to build the event to be the most important congress of the digital world.
LANDESK had a successful week. Presentations on the booth, including customer speakers Reiner Bierwirt from LOH Group and David Kreft from Wago, were well attended and gave the LANDESK team to talk to some great new customers.
Definitely an event we’ll be looking at again next year.